Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts.
With Google getting better and better at recognizing the true relevancy of pages, we can’t stay focused on keywords. In today’s Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords.
It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and interest to your website than traditional articles—it’s easier to understand for readers, it’s more appealing to watch a […]
Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy.